Lego Blocks Snacks

Kelloggs and LEGO have partnered to create LEGO Blocks Fun Snacks. You have got to be kidding…

This better be a frickin’ hoax, but according to Digg and this article, it’s not. This makes me sick to my stomach, and as the article points out…

"There’s really not a much gentler way to phrase it: The biggest name in breakfast foods and among the most iconic names in toys have put their ingenuity and marketing genius together to create a fruit-flavoured treat — LEGO Fun Snacks — that is so mind-numbingly irresponsible that at first I presumed it was a joke."

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